INTRODUCTION & BACKGROUND
Our Client is a human rights NGO working to protect and promote health-related human rights in
Kenya. They do this by providing legal services and support, training professionals on human
rights, engaging in advocacy campaigns that promote awareness of human rights issues,
conducting research and influencing policy that promotes evidence-based change. Our Client
advocates for a holistic and rights-based system of service delivery in health and for the full
enjoyment of the right to health by all, including the vulnerable, marginalized and excluded
populations in four thematic areas.
Tuberculosis (TB) and in particular drug-resistant TB (DR-TB) remains one of the most persistent
global health challenges with Kenya ranking among the 30 high-burden countries. While
significant medical and scientific progress has been made including the introduction of shorter,
safer DR-TB treatment regimens, uptake at community level remains limited due to stigma,
misinformation, health illiteracy and lack of inspiring narratives of survival and recovery.
The Combat DR-TB project is a multi-country initiative aimed at transforming TB response through
community driven strategies. One of the key objectives is to increase community and civil society
capacity to advocate for and utilize optimal DRTB services.
This consultancy focuses on developing contextualized community level awareness
communication material to improve understanding of DRTB testing and treatment particularly
the efficacy, safety and tolerability of WHO recommended regimens. The aim is to change public
perception about DR-TB from one of fear and despair to one of possibility, dignity and recovery.
This will be achieved through compelling, contextualized Information, Education and
Communication (IEC) material and communication campaigns across various digital and
community platforms, including social media, websites, printed products, info boards in health
facilities and mobile applications such as the One Impact tool.
Call for Consultancy

The Combat DR-TB project builds on a community-centered approach that integrates advocacy,
communication, and social mobilization with treatment literacy, patient empowerment and
storytelling. The project recognizes that beyond the drugs, people need trust, understanding and
hope to complete DR-TB treatment successfully.
To achieve this, the project seeks a highly skilled consultant with experience in health storytelling,
campaign strategy, visual content development and community engagement.

SPECIFIC OBJECTIVES
The specific objectives of this consultancy are to;
1. Develop and execute a strategic, multi-platform communication campaign that humanizes
DR-TB and inspires confidence in treatment, promoting community engagement in national
TB programs and policy dialogues.
2. Collect, craft and disseminate DR-TB treatment success stories through context appropriate
formats like videos, print, social media etc. To document through videos, print, social media
short videos etc., and share evidence-based treatment success stories to influence policy,
funding and social support for DR-TB programs.
3. Contribute to stigma reduction and health promotion by reinforcing positive, rights-based
messaging about DR-TB treatment and recovery, by increasing knowledge and understanding
of DRTB, including testing, treatment options and patient rights.
4. Promote positive behavior change that supports early diagnosis and adherence to treatment.

SCOPE OF WORK
The consultant will be responsible for;
1. Communications Strategy and Planning
a) Conduct a rapid situational analysis on public perceptions, barriers to information uptake
and existing TB communication gaps
b) Develop a detailed communications strategy and campaign plan tailored to project
objectives and Kenyan audience segments
c) Define tone, messaging pillars, visual branding and campaign phases.
2. Story Collection and Development
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a) Identify and interview individuals with lived experiences of DR-TB who have completed
treatment
b) Use ethical and participatory storytelling approaches that ensure dignity, informed
consent and narrative control by survivors.
3. Content Creation and Adaptation
a) Develop and localize IEC materials and multimedia products, including;
i. Short-form video content (2–5 min clips for social media/website)
ii. Testimonial posters and info boards for clinics and community spaces with a rightsbased approach
iii. Success story brochures (digital/print)
iv. Social media kits with graphics, quotes, hashtags and captions.
4. Dissemination and Channel Integration
a) Create a dissemination and publishing plan aligning with the project’s broader
communications calendar. Upload and manage content via
• Our Client’s and partner websites
• Social media platforms (Twitter/X, Facebook, YouTube, Instagram)
• Health facility noticeboards
• The OneImpact mobile platform
• Partner networks and WhatsApp based community groups.

EXPECTED DELIVERABLES
The key deliverables from this consultancy will include.
• Multimedia Story Package on DR-TB Treatment Success- A curated set of 10–15 survivor
stories presented through short videos (2–5 minutes each, subtitled in English/Kiswahili), high
quality photographs, ethically sourced and cleared with informed consent documentation.
• Set of Contextualized IEC Materials- Including 10 poster designs (for health facilities and
community spaces), brochures/leaflets on DR-TB treatment success and rights-based
messaging, Info-board layout for clinics, Digital flipbook/PDF compilation for online sharing.
• Social media and Digital Campaign Toolkit. This includes a ready-to-use toolkit like social
media graphics and short captions (for Facebook, X/Twitter, Instagram)
• Final Consultancy report and knowledge Products. This shall include a report detailing
process, reach metrics, lessons learned and recommendations for sustainability. Annexes to
Call for Consultancy
include all produced materials, success stories, consent forms, analytics and high quality
media files.

DESIRED COMPETENCIES
• Advanced Degree in Communication, Journalism, Public Health, Social Marketing, or related
discipline
• At least 5 years’ experience in strategic communication or campaign development, preferably
in public health or rights-based programming
• Demonstrated experience producing high quality IEC materials (digital and print), particularly
in resource limited settings
• Proficiency in multimedia storytelling tools (video editing, graphic design, layout software)
• Strong understanding of TB and or DR-TB, stigma dynamics and key population perspectives
• Experience working with civil society, patient advocates, and community based health
programs
• Fluency in English and Kiswahili (verbal and written). Ability to work with local languages is a
plus

REPORTING AND SUPERVISION
The consultant will report to the Program Manager HIV/TB and the Project Coordinator. Our
client shall provide overall supervisory support for the assignment

DURATION & LOCATION OF THE CONSULTANCY ASSIGNMENT
The consultancy will be conducted over a period of 65 working days, and will be delivered
remotely, with travel to training and interview sites.

APPLICATION REQUIREMENTS
If you are interested in this exciting opportunity, have the requisite experience, skills and
education and have extensive experience developing contextualized communication campaigns
and IEC material with experience in the subject matter DR-TB, we are interested in meeting you
Call for Consultancy

to see how you can work together with Our Client through this Consultancy. Please share with us
the following;
1. An Expression of Interest (EOI) addressing your interest, understanding of this TOR,
proposed methodology, work plan and consultancy fee, including how your previous
experience matches the consultancy objectives outlined herein.
2. Your updated CV - illustrating relevant work experience and qualifications aligned to this
TOR.
3. Electronic copies of at least 2 reports and outcomes you have personally drafted in
previous consultancies for similar assignments.

HOW TO APPLY
Please address the above to the Recruiting Manager: recruitment@mal-consultancy.com with
the subject of your application being Consultant to Develop Contextualized Communication
Campaigns and IEC Materials On DT-TB (Your Name).
All applications received will be subjected to a fair and competitive review process.
Only shortlisted Consultants will be contacted.